Hypothesis Dashboard

Beta KPI tracking — validating core product hypotheses

Blue Ocean Target

Competitive Positioning Matrix
Where Aura sits in the market landscape
Passive (Spending / Utility)
Transactional
RevolutChimeHoney
AURAThe Blue Ocean
TwitchYouTubePatreonBuy Me a Coffee
Emotional
Active (Out-of-Pocket)

Insight: Aura occupies the untapped Passive + Emotional quadrant — combining the utility of a spending card (like Revolut) with the fan loyalty of creator platforms (like Patreon). No incumbent bridges both. This is the blue ocean.

S1: Distribution & Acquisition

Install-to-Funded Rate
32%+4.2pp

Target: >30%

CAC (Customer Acquisition Cost)
$2.40-18%

Target: <$5.00

Conversion Funnel
Link Clicks → App Installs → KYC Passed → First Funding
Link Clicks12,400 (100%)
App Installs6,820 (55%)
KYC Passed5,100 (41%)
First Funding3,968 (32%)

Insight: 32% install-to-funded rate proves influencer-driven acquisition is 5–15x cheaper than paid UA. CAC of $2.40 validates community-led growth as the primary channel.

S2: Gamification & Emotional Engagement

AP Utility Rate
58%+6pp

Users spending AP in Rewards tab

Community Goal Participation
74%+11pp

Points allocated to creator events

Aura Drift Velocity
+18%W1→W4

Financial health score improvement

Aura Points — Earned vs. Spent (30 Days)
Daily volume of Aura Points earned and redeemed
Earned
Spent

Insight: 58% AP utility rate with 74% community goal participation confirms Gen-Z values status and fandom over cashback. Aura Drift Velocity of +18% proves gamification improves real financial behavior.

S3: Capital Steering

Standard vs Event Weekend TPV
Transaction Processing Volume per weekend ($)
Standard
Event Weekend
TPV Lift (Event Weekend)
+315%vs standard

During Steam Boost weekend

Merchant Participation
42%+8pp

Active users who used the deal

Insight: +315% TPV lift with 42% merchant participation proves we can direct user spending on demand. Users respond to time-boxed incentives — capital steering is a viable monetization lever.

S4: Retention & Wallet Share

DAU / MAU Ratio
65%+12pp

High stickiness for fintech

W4 Retention
45%+3pp

User activity in Week 4

Re-fund Rate
28%+6pp

Deposited money a second time

Cohort Retention — W0 to W4
Percentage of users active per week after sign-up
Cohort A
Cohort B
Cohort C
Cohort D

Insight: 44–47% W4 retention with 28% re-fund rate proves users see Castar as a repeat-use financial tool, not a one-time novelty. Week-over-week decay is flattening — a strong signal of habit formation.